Business Operations.

Strategy & Transformation.

Commerical Operations.

Operational Excellence.

Turning complex business challenges into scalable operations, stronger performance, and measurable results.

I build operating systems that turn strategy into execution.

My experience spans direct and indirect sales, commercial and business operations, strategic programs, and people leadership. I bring a practical, cross-functional approach to complex business environments, aligning people, processes, and systems to build scalable operating models and deliver measurable business results.

Beyond the Work
I believe the best leaders stay curious.

Travel


New places, new experiences, and a lifelong curiosity about the world. 

International Perspective

Working across cultures and living in different countries has taught me to adapt quickly, listen carefully, and approach challenges from different points of view.

 Food, Animals, & Great People

Outside of work, you'll usually find me exploring great restaurants, discovering something new, spending time with animals, or enjoying the company of good friends.

Always Learning

Whether it's a new business challenge, a new language, a new city, or a new way of looking at a problem, I like learning, adapting, and continuing to grow.

4.6M

Customers Supported

Leading complex business operations, commercial initiatives, transformation, and compliance programs across telecommunications, retail, and hospitality.

$500M+

Revenue Portfolio

Managed P&L for a $500M+ revenue portfolio while driving operational and commercial performance.

$1.8M

Annual Savings

Automated compliance workflows to reduce manual effort and deliver $1.8M in annual savings.

The operating disciplines I bring together to turn strategy into measurable execution.

Core Expertise

01 Business & Commercial Operations

Improving processes, performance, accountability, and operating discipline to help organizations scale.

02 Enterprise Transformation

Turning complex initiatives into coordinated execution across people, processes, systems, and stakeholders.

04 Operational Excellence

Connecting commercial strategy, revenue, partnerships, P&L, and operational performance.

03 Strategic Programs

 Leading cross-functional initiatives from strategy through implementation and measurable results.

05 Governance & Risk

Strengthening governance, risk management, operational controls, and accountability while enabling the business to perform and scale.

06 Process & Automation

Using technology, data, and smarter workflows to eliminate friction and create measurable efficiency.

 

How I align people, priorities, and execution to turn complex business challenges into measurable results.


Leadership in Action

01 Cross-Functional Leadership

Orchestrated cross-functional execution across Sales, Finance, Marketing, IT, Legal, Procurement, Retail, Operations, and external partners, aligning priorities, dependencies, milestones, and deadlines from concept through launch.

02 Executive & Stakeholder Management

Partnered with executive and senior leaders across UScellular, T-Mobile, Sprint, and strategic retail partners to build alignment, support decision-making, and drive execution across complex initiatives.

03 Program & Change Leadership

Led time-sensitive, multi-market programs across teams, vendors, and operational dependencies, managing milestones from strategy through launch.

04 Commercial Leadership

Applied 

commercial 

and 

sales leadership, 

P&L ownership, 

and 

operational insight

 to build programs

 that delivered 

measurable 

revenue growth.

01 BUSINESS OPERATIONS

Building Scalable Operations

Conceived and launched the original Sprint Express retail channel, owning end-to-end program management across Sales, Finance, Marketing, IT, Legal, Procurement, Retail, Operations, real estate, contracts, vendors, and launch dependencies. The operating model became the foundation for the subsequent Walgreens program, which scaled from 8 to 81 locations in 90 days and generated $120M in revenue within 18 months.

ORIGINAL SPRINT EXPRESS PROGRAM

Launched Sprint’s original mall-based retail concept from the ground up.

TRIAL → MULTI-STATE LAUNCH

8 → 81 Locations in 90 Days

$120M

Revenue Generated in 18 Months

Compliance & Governance

Built a compliance operating model from the ground up, translating complex regulatory requirements into practical controls, governance, accountability, and repeatable operating processes.

01 — CASE STUDY
Building the Compliance Operating Model

 

02 — COMPLIANCE PLAN
Enterprise Compliance Plan

 

03 — GOVERNANCE DECK
Compliance Governance Model

 

Let's Connect

I'm open to opportunities where I can build, transform, and create lasting impact. If you're looking for a leader who can bring clarity to complexity and turn strategy into measurable results, I'd welcome the conversation.

 

mailto:eelaurie70@gmail.com

 

Linkedin

 

Gitlab

“Erica is the MOST talented Operations Leader I have ever worked with.”

Lori-Anne Hill, MBA
Senior Vice President of Sales, IQ Fiber
Former Director & Direct Manager

 

 

 

“Her leadership, insights, and experience set her apart from my previous managers. Any company looking to improve performance or start something from the ground up would be wise to consider Erica.”

Nicole Wagschall

Former Direct Report

 

 

 

"She took on a huge project of unknown scope and brought order, leadership, and a greater understanding of the behind-the-scenes processes."

Ann Zocchi, MBA, SHRM-SCP

Former Cross-Functional Colleague

What Leaders Say

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